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VARCE COMMUNICATION GROUP
About Us
Varce Communications Group is a multicultural adverting agency based in Washington, DC. We are dedicated to developing and executing multicultural marketing communications programs for the Hispanic market.
At Varce Communications, we focus on comprehensive marketing strategies, helping our clients communicate effectively and persuasively.
WHY?
Through our market expertise, we help our clients increase brand awareness, generate PR buzz, and assess campaign performance. Diversity is our specialty. We target and engage diverse ethnic and cultural audiences to meet and exceed our clients’ business goals. Our team has over 20 years of experience working with multicultural communities, as well as strong ties and relationships with community and business leaders.
Why Target the Hispanic Consumer?
Hispanics make up 16 percent of the U.S. population. The Hispanic community is the fastest growing demographic segment in the U.S. Currently, Hispanics in the DC Metro Area account for 35 percent of the total local population.
The total U.S. Hispanic buying power is $1.3 trillion, and is set to grow to $1.5 trillion by the end of this year! Maryland, Virginia and DC have a combined Hispanic buying power of $31.8 billion.
Therefore, we know that developing effective Hispanic-focused communications and marketing strategies is not only strategic for our clients, but a necessity.
Services
Strategic COMMUNICATIONS & Media Relations
Strategic COMMUNICATIONS & Media Relations
Strategic COMMUNICATIONS & Media Relations
Varce Communications infuses communications efforts with an agenda and a master plan. Today, there are many more avenues available to reach the public; consistency is needed among all channels of communication, as well as a clear understanding of the specific channels needed for a specific target audience. Planning comes hand in hand wi
Varce Communications infuses communications efforts with an agenda and a master plan. Today, there are many more avenues available to reach the public; consistency is needed among all channels of communication, as well as a clear understanding of the specific channels needed for a specific target audience. Planning comes hand in hand with implementation. We help our clients focus on the implementation of all variable tactics that sustain the master plan, assuring the success of the strategies we help develop.
Branding Positioning
Strategic COMMUNICATIONS & Media Relations
Strategic COMMUNICATIONS & Media Relations
A clear understanding of the target market is vital to succeed. We focus on market research, data, and competitive analyses to determine the best market for your product. Based on our analysis, we help our clients build a strong foundation for their marketing strategies
Media Relations
Strategic COMMUNICATIONS & Media Relations
Social Media Strategy
We have over 20 years of experience working with generic media channels, as well as multicultural media channels. Reaching out to the audience and creating media relations in different markets is critical to branding and sales efforts.
Social Media Strategy
Special Events Planning
Social Media Strategy
We offer all your social media marketing (SMM) services in one platform—from account setup and creation to daily monitoring and maintenance. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation. We can assess your needs, outline opportunities, and prescribe specif
We offer all your social media marketing (SMM) services in one platform—from account setup and creation to daily monitoring and maintenance. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation. We can assess your needs, outline opportunities, and prescribe specific, cost-effective actions for your long-term social media success. .
Special Events Planning
Special Events Planning
Special Events Planning
We have over 20 years of experience planning corporate events, community outreach, and media events. We have the expertise to design and execute events of all shapes and sizes. Events are an opportunity to reach out to important key players in the industry, or to educate a specific audience in regard to a product and service. We stand b
We have over 20 years of experience planning corporate events, community outreach, and media events. We have the expertise to design and execute events of all shapes and sizes. Events are an opportunity to reach out to important key players in the industry, or to educate a specific audience in regard to a product and service. We stand by our three pillars of success: “promote,” “engage,” and “educate,” in that order.
Artist Management
Special Events Planning
Special Events Planning
We individually advise each of our artists in music production, promotion and marketing matters. There we cover the different forms of market and distribution and at the same time we preserve the intellectual property of its authors.